Do Angels Ticket Specials Anger Season Seat Fans?

Some caveats to Game Telecast-promoted Angels ticket specials apply - because they are on the internet, there are per-ticket convenience charges and a service charge for the whole order. Sometimes there are minimums of 4 tickets. So they just are never really as cheap as they imply, but they are a big discount off the stated price at the ticket window and deeply undercut the already-discounted season ticket prices.

Nevertheless, during Saturday afternoon's Spring telecast, the Angels promoted a $3 Upper View ticket special for games on April 7, 8, and 9. Some Lower View seats are $5 and the RF and LF Pavillions are $10.

With no sign of a rapid improvement in the economy, this will of course cause a domino-effect on season seat holders selling midweek games. Discounts will be the norm for all but the three high-draw teams (Dodgers, Pinstripers and Chowds). It is easy to predict that almost every midweek game this season will be undercut in price.

Season Seat holders are not going to be happy - they are by far the crankiest Angel fan contingent, constantly moaning to management about everything from regular fans wanting autographs to inadequate railings at a stadium they have been visiting for thirty years. They will just not be getting value for their seat purchases as the resale value of most games (Sunday thru Thursday games are the most difficult to re-sell and account for 55 of 81 Angel home games). Even though they have better seats, they paid ten times the advertised price as far as the market is concerned.

In essence, the Angels are in competition with season seat holders who resell their tickets. Broadcast media funnels Front Office offers to the fans during each telecast, thus determining the market price or seats (and disingenuously avoiding the mention of ridiculous ticketmaster surchages). Meanwhile, season seat holders are cloistered in the Stub-Hub ghetto, forced either to eat a chunk of their investment (after a good part of the sales pitch for buying the tickets was the chance to conveniently resell them for a profit) or, oh dear... not that ultimatum... to attend every home game.

I definitely called this one in a December Essay here.

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