Nielsen: Angels TV Ratings in Toilet; Dodgers Trounce Halos
My contact at The Nielsen Company just broke the sad truth to me: Despite doggedly competing for first place in 2009, the Angels’ television ratings are in the toilet this season compared to last year, and especially compared to the Dodgers.
The Angels local broadcasts (FSN-West and My13) are averaging a 1.2 rating in 2009, down from 1.4 at this time last year. Their share of the viewing audience has collapsed to 2% from 3%. An average of 75,000 households watched Angels baseball on television last season. Our telecasts have seemingly scared away 9,000 households as only 66,000 are tuning in this year. Again, these are the numbers provided to me directly from The Nielsen Company.
Meanwhile, our competition for local eyeballs up the freeway has exploded. The Dodgers were within shouting distance last season with a 1.9 rating and a 4 share, averaging 111,000 households. But they have left us in the dust in 2009 with a 2.2 rating and 125,000 households. That is 59,000 more households watching them than watching us when our teams appear on local television broadcasts.
In their All Star Game wrap-up, The Nielsen Company thought enough of these Dodger numbers to make a bullet point noting Vin Scully's asskicking of our beloved Grand Phyzzard. Note also that the Rangers have seen their television ratings rise up 50%.
At some point the performance of the team on the field, their "history" (or lack thereof) and their location will be exhausted as excuses and rationalizations and the blame for these numbers can be assigned to the terrible quality of the broadcast, the stiff uninspired camerawork and the obtuse banter of a certain tin-ear announcer. Of course, with these lousy ratings, one can assume scrimping will be the key as we are only into the fourth season of a ten year deal as reported here on Halos Heaven in February of 2006.
I asked my contact at Nielsen to explain the terminology here is his breakdown: EXAMPLE: Say there are 100 TV households in a market. During the hours of 4pm and 7pm, 50 households are watching something on TV. Of those 50 households, 5 are watching the Angels game. So the overall household rating would be 5/100 = .05 or 5% or 5.0 rating. The share would be 5/50 =.10 or 10% or 10 share.
Oh well... maybe it is better, in the words of John Milton, to reign in hell than to serve in heaven...
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The Doyers have the Manny Show
The signing, the bust, and the return.
Then there is the Doggers are doing fine in a division that ain’t that strong. With the 30 in their division wins alone they would have a better record than the Nats.
by eyespy on Jul 16, 2009 3:14 PM PDT reply actions 1 recs
I doubt it would help...
but My13 needs an HD broadcast. There are probably a few people on the fence about watching an angels broadcast when its in SD.
Then again, its once a week..so.. eh….still, get a friggen HD broadcast, 13.
What do you need a fancy suit for, Charlie, you ain't got no job to wear it to.
by clover_black on Jul 16, 2009 3:26 PM PDT reply actions 0 recs
The funny thing about the KCOP broadcasts
If you go to MLB and watched the archives of these games later on, they are in HD. Considering that they’ve already gone to the expense of the HD cameras, I wonder why they wouldn’t then just transmit that signal, considering they’re already an ATSC-format station now anyway.
by rspencer on Jul 16, 2009 5:44 PM PDT up reply actions 0 recs
I blame the Mini Buffalo Ranch Chicken Sandwich commercials.
We don't have a Bullpen. We have a Cowpen. Before we get to call it a Bullpen these guys gotta grow a pair.
by Stirrups on Jul 16, 2009 3:34 PM PDT reply actions 0 recs
I like those.
It’s probably the commercials with the whiny chick singing “Take Me Away”.
.... as sexy as socks on a rooster.
by opiejeanne on Jul 16, 2009 3:52 PM PDT up reply actions 0 recs
Well if they would show more Angels games on regular TV more often then maybe the ratings would change.
Go Angels!!!!
by deejayelleseven on Jul 16, 2009 3:35 PM PDT reply actions 0 recs
to clarify
This is ratings for local broadcasts – cable and over-the-air.
I don’t think the Dodgers have a drastically larger presence on free TV over cable.
by Rev Halofan on Jul 16, 2009 3:37 PM PDT up reply actions 0 recs
Then again, their free TV presence is more polished, and on a better station, than ours.
There’s something about the promos for other shows on KCOP that really makes the whole proceeding seem low-rent. But that just may be my long memory, because KCOP has always been the seediest station on the VHF dial.
Anyone remember when they used to run contests for which the grand prize was an all-expense-paid trip for two to the Ramada Inn in Bakersfield? And this was when the Ramada Inn was roughly equivalent to Motel 6 today in terms of cachet.
by rspencer on Jul 16, 2009 5:41 PM PDT up reply actions 0 recs
Being a team like the Dodgers who are in first place of their division all season helps ratings I am sure.
People like to watch a winner. As far as what the Angels have had to offer, may as well watch a movie on the horror channel than all the bullpen meltdowns they have had. At least the movie would be more entertaining.
Then there are all those “switches,” fans of both the Dodgers and Angels who watch whichever team is having the better season.
I am happy to introduce All Star Third Baseman, Chone Figgins.
by 44FAN on Jul 16, 2009 3:42 PM PDT reply actions 0 recs
i would like to see thatbreakdown
guarantee 20% diehards for each team and then 60% of “i like both”….maybe not but i think there are a lot of so cal peeps that like both teams.
by SCHalo on Jul 16, 2009 4:54 PM PDT up reply actions 0 recs
Also though...
…I was blacked out from seeing a bunch of games at the beginning of the season on Charter due to the dispute between FSN and Charter about $$$ (and thus I switched to DirectTV). Any chance this could have had a large enough impact to affect ratings?
Napoli IS the power bat in 2009. Watch.
by 101halo on Jul 16, 2009 3:50 PM PDT reply actions 0 recs
Me too...
I have Charter, too, and they blacked out most of the Angel games on FSN. I got so fed up with it… I just listen to radio now.
by dan73962 on Jul 16, 2009 4:01 PM PDT up reply actions 0 recs
Damn good question, that
and it’s part and parcel of the problem the Angels have had with their broadcast presence. They haven’t had solid radio coverage of their territory since 2002, and even back then they were liable to be pre-empted by the Lakers. Sure, they have done what they can to correct the radio situation, but then comes the problem between FSN and Charter, a problem with which as far as I can tell the Angel FO is entirely unconcerned. The general attitude is, “Let them eat cake”, that is, DirecTV. So as an Angel fan I have to jump through hoops, and of course I do. But others will just say “Meh, blocked out for fifty greatest sports cleavages, how second-rate” and turn over to the Doyer broadcast.
Arte & Co, do a first-rate job for the fans in the park, but they need to project the same competence and concern for the fan experience with their media presentation. Until they do, they’ll be a second-rate media presence in this town.
by rspencer on Jul 16, 2009 4:07 PM PDT up reply actions 0 recs
Seriously, though.
Arte delivers an outstanding total game experience in Anaheim. Since I do not visit other parks, I cannot compare and render an opinion on how much better it is at an Angels game than elsewhere, nor can I comment on how much of a trailblazer the Angels organization is in that respect. I would like to think that they are head and shoulders above the majority, and are among the industry leaders in this respect.
But, contrast that with what is delivered in a broadcast??? Fugly, and for a lot of reasons well documented around here. The difference is astounding.
Considering Arte’s background in marketing, why could not the Halos have a greater influence on the video presentation of their product? And, if they have sufficient influence, why are they screwing it up so badly?
We don't have a Bullpen. We have a Cowpen. Before we get to call it a Bullpen these guys gotta grow a pair.
by Stirrups on Jul 16, 2009 3:57 PM PDT reply actions 0 recs
Agree 100%.
Case in point…they were chosen by ESPN as the #1 sports franchise. That is frggin awesome!!! That’s #1 out of 122 franchises!!
I’ve been talking it up to others (especially Doyer fans…who’s franchise ranked #50!), and people look at me surprised. Most just don’t know how much better the experience is at the Big A over Dodger Stadium.
And yet, I haven’t heard more than a couple of mentions of this accomplishment on broadcasts. Why the HELL not??? They should have a TV and marketing campaign based on this accomplishment. It should receive the same level of “branding” as “Fan Strong”. I know it would take time to develop a full campaign, but in the meantime, get the braodcasters to read some of the things mentioned in the article…have some pins made for the attendants and acknowledging this achievement.
by sothball on Jul 16, 2009 4:42 PM PDT up reply actions 0 recs
Blasphemy!
Above the Skanks and Sux? Oh, they must have been kicking themselves afterwards! :P
by 27up27down on Jul 16, 2009 5:15 PM PDT up reply actions 0 recs
A Much Better Experience at Angels stadium than Dodgers stadium!
The main problem at Dodger stadium is THE STADIUM ! Then there is the cost. But hey, all of those entertainment people can afford it.
Stirrups: Concur. It is absolutely amazing how difficult it is to promote THE TEAM and ANGELS BASEBALL for a billionaire who made his dough in marketing.
Problem being: no players with marketable PERSONALITIES since none of the current Halos have the mad skills to get the media’s attention
When I'm not at the stadium, I'd rather be watching my Halos back in Costa Rica!
by Dono Romantico on Jul 16, 2009 7:14 PM PDT up reply actions 0 recs
May I introduce you to one Torii Hunter?
The marketing department should be ALL OVER Hunter and his personality. Eveyr time he gets to open his mouth he homers.
We don't have a Bullpen. We have a Cowpen. Before we get to call it a Bullpen these guys gotta grow a pair.
by Stirrups on Jul 16, 2009 9:47 PM PDT up reply actions 0 recs
agreed angel games are much funner to go to than dodger stadium. However……
out of alll the stadiums i’ve been to heres how i’d rank them:
7. Shea Stadium (Mets)
6. Dodger Stadium
5. Turner Field (braves)
4. Yankee stadium
3. Angels Statium
2. Fenway
1. PETCO park! Yes believe it or not, the padres have the best stadium. It could have been cuz i was drunk, but I swear they had great seats, great food, great atmosphere, right in the heart of Downtown San Diego. Funnest baseball stadium.
by robi s on Jul 17, 2009 3:31 AM PDT up reply actions 0 recs
Well if TV ratings are that dismal...
wouldn’t it follow that Angles blog ratings are even more dismal?
It doesn’t make sense that you’d have a million Angels blog readers, but only a half million people watching the actual games.
God needed a starter. RIP #34
by 3rd Echelon on Jul 16, 2009 4:23 PM PDT reply actions 0 recs
People read blogs at work when they are bored or don't feel like working.
This accounts for a lot of page views. They can keep up with their team easily on blogs without having to actually watch a number of games on TV.
I am happy to introduce All Star Third Baseman, Chone Figgins.
by 44FAN on Jul 16, 2009 4:56 PM PDT up reply actions 0 recs
That's the truth
At least in my observations of Web traffic patterns. I get the impression that away from work people are mostly out doing other things.
by rspencer on Jul 16, 2009 5:34 PM PDT up reply actions 0 recs
Some of the fans on this blog
live out of the Angels’ market. I watch as many games as I can, but I can only see them when they play the Mariners or a nationally televised game. :( I don’t know what I’d do with out HH!
Chili Davis - the closest thing the MLB got to a real life Pedro Cerrano.
by NW angels Fan on Jul 16, 2009 5:42 PM PDT up reply actions 0 recs
I blame people not being able to watch the games on cable
and never knowing when they might be on because of cable
"Boy, did he drop a huge deuce in the stands!" (About a two-run homer)
Rex Hudler
by devildogamp on Jul 16, 2009 4:28 PM PDT reply actions 0 recs
I blame Phizz.
Let's do this for Nick Adenhart, Courtney Stewart, and Henry Pearson.
by AlanFalcon on Jul 16, 2009 4:35 PM PDT reply actions 0 recs
i can stand rex...
at least we know he cares and wants to see the team win… with Phyz, who knows… fire that punkass
2009 Angels Season: Let's Do This For Nick
by trojanangelfan on Jul 17, 2009 12:26 AM PDT up reply actions 0 recs
I applaud the sentiment
but still, you should care, because it affects the Angels’ bottom line, which in turn affects its ability to compete with the Skanks and BloSux long term.
by rspencer on Jul 16, 2009 5:36 PM PDT up reply actions 0 recs
How do we rank against the Padres?
Make me feel good about sumthin!
Torii Hunter: Best Halo Ever.
by LazorkoRules on Jul 16, 2009 6:12 PM PDT reply actions 0 recs
Solely Based On This Subject
First: I am an Angels fan. Second: I do not hate the Dodgers and will root for them EXCEPT against the Halos.
For me, explaining the rating issue is obvious: IDENTITY. Numero Uno: Dodgers have Manny AND are playing well. The Dodgers, since the arrival of Joe Torre, have built an aura and identity with players who play with a grittiness to go with their fans (who can now finally back up their boasting).
Meanwhile the Halos most prominent and dominent player at his position, is not signed and heads to New York. The rest of the team has no identity, and this season has played boring non-dominating baseball. No Vlad, due to injuries and due to a decline in the post steriod era is NOT exciting to watch. The Angels haven’t figured out how to market Torii ( a great player and human being), so here we are.
The Angels have been known to be a “pitching team”. Not one of the Halos pitchers (outside of Frankie) has any marketable personality traits to go with their talents. A great story WAS Palmer, but we all know what Scioscia did to him. And this year our Expected starters have been injured and haven’t been performing up to their usual levels.
With this current roster performing the way it has to this point, getting to at least a game 7 of the ALCS will be the only way the Halos get the attention & ratings they deserve.
When I'm not at the stadium, I'd rather be watching my Halos back in Costa Rica!
by Dono Romantico on Jul 16, 2009 6:34 PM PDT reply actions 0 recs
switch
I am happy to introduce All Star Third Baseman, Chone Figgins.
by 44FAN on Jul 16, 2009 10:10 PM PDT up reply actions 0 recs
i don't understand why Angels fans always tell people who are Angels fans first...
doyer fans second, that they should just switch to being dodger fans. I hate the Dodgers, their arrogance and relentless mentality that they own the Southland BUT that doesn’t mean i think EVERYONE must have the same opinion. If somebody is like Dono and wants to keep track of the Doyers even though, as he said, he is a Halo fan first I say go ahead just Don’t Switch. 44FAN please don’t think I am calling you out (you always have insightful commentary on this site which i greatly appreciate), I am simply trying to bring up something I have noticed a lot recently. There is a point where this “Angels or Nothing” attitude will hurt our ratings even more. The last thing I would want is for Angel fans to start becoming as self-minded as Dodger fans. Thats one of the greatest reasons why I am an Angel fan currently living in the Dodgers backyard, I am proud of not only our team but what we stand for as an organization and as fans.
2009 Angels Season: Let's Do This For Nick
by trojanangelfan on Jul 17, 2009 12:38 AM PDT up reply actions 0 recs
What size bruins sweater do you wear?
by Rev Halofan on Jul 17, 2009 1:12 AM PDT up reply actions 2 recs
I can see Dodger Stadium from my house!
The fireworks displays are pretty cool though, I just open my blinds and watch the show. I think it is fine if people want to be fans of both teams. I watch Dodger games if the Angels are’nt playing at the same time but not nearly with the same level of interest.
I am happy to introduce All Star Third Baseman, Chone Figgins.
by 44FAN on Jul 17, 2009 1:14 AM PDT up reply actions 0 recs
I wonder what the case would be if we still had Tex...
R.I.P.N.A.
by TheAngelsAngels on Jul 16, 2009 11:17 PM PDT reply actions 0 recs
possible reasoning.
1. the angels are predictable, and do not have any superstar players.
2. the fans do not like the rotating broadcast booth, stick with fizz and hud.
3. is a .2 decline really that bad?
4. Dogger fans are the biggest hypocrites IN BASEBALL, after years of trashing Bonds, they openly suck Mannys you know what, funny.
5. baseball is circling the drain, it’s an old mans game, the youth like action sports, so expect declines over the next 10 years
by Go Ducks on Jul 17, 2009 2:39 AM PDT reply actions 0 recs
Here an opinion of a guy who follows both. Angels fan, Dodger well-wisher.
I’ll always be an Angel fan first becuase of guys like Chuck Finely, Discarcina, velarde, Salmon, Erstad, and Edmonds, GA. I was ecstatic when the underdog angels accomplished the impossible with glaus, salmon, kennedy, eckstein, and spiezio. I hung in there for the cecil fielder and mo vaughn experiments.
all that said, I gotta say, the Dodgers this year are charismatic as hell. They are young and talented. They arent the big names, past their prime players the Dodger had been known for getting (Green, Sheffiled, Brown, Jones). This team is very diferrent from the Dodgers that we’re so used to watching fail. Guys like Loney, Eithier, Kemp, Pierre, and Martin just have a little more likeability to the average fan than Morales, Figgans, Aybar, Abreu, Izturiz etc. Not my opinion, but its something i’ve noticed.
The reason for the Angels drop of his most likely due to the pitching struggles, and most probably the injuries to Vlad.
A bigger reason is probably because the Angeles, regardless of what they change their name to are always gonna be the anaheim angels. That being said, the LA market is alot bigger than anaheims. The only reason ratings used to be close was because the Dodgers were terrible. Now that they have the best record in baseball, even people who dont like baseball are jumping on the bandwagon.
The Manny factor: he is possibly the most charismatic player i’ve seen. He plays the game just like we all would. He plays baseball like the average person would : for Fun! you can tell manny is having a great time out there, and thats what people find so appealing. The fact that he can Hit for power, and bats above 300 is pretty darn impressive.
All that being said, I still want the angels to win. Once youre an angels fan, you never go back : )
by robi s on Jul 17, 2009 3:20 AM PDT up reply actions 0 recs
Well Stated and
in my opinion, Factual
When I'm not at the stadium, I'd rather be watching my Halos back in Costa Rica!
by Dono Romantico on Jul 17, 2009 8:23 PM PDT up reply actions 0 recs
It's simple:
Entertainment value. “Little Ball” is not as exciting as “Manny Ball”; furthermore seeing the young Dodger players come into their own while, other than Weaver and KMo, our young guys are not that exciting. Example: where in the world is Brandon “Waldo” Wood?
For the record – I’m in Virginia and do not have direct access to either Dodger or Angel broadcasts.
by mustard_man on Jul 17, 2009 4:05 AM PDT reply actions 0 recs
I was a Nielson household once
And by household I mean me by my lonesome in my cozy little studio apartment with no cable and rabbit ears. I believe I counted as 3,000 people. For the life of me I don’t know what demographic they thought I filled, or what they made of data indicating that thousands of 26 year old single males were watching re-runs of Mash and KCET.
Not that this has any direct bearing or insight into the topic. I think I’m just loopy and sharing unnecessarily after 2.5 hours of sleep between seeing The Half-Blood Prince and arriving at work. Purple monkey dishwasher.
"I've got more action than my man John Woo
And I've got mad hits like I was Rod Carew" - Shure Shot, The Beastie Boys
by Zoe Necrosis on Jul 17, 2009 7:15 AM PDT reply actions 0 recs
100% performance issue, esp after last year
History: Angels were essentially a small regional team, with OC being the region. Until 2002, LA was 99% Dodger country, with this particular fan (raised by a Dodger-hater) and a few others being exceptions. They were of no great relevance on the baseball fan stage.
2002 comes along and the spell is lifted. Everyone likes a winner, and you felt how much hunger there was for the team to win. Yay. Even in 2003 when they sucked the fans came out en masse.
2004-2006: Every time Vlad comes to the plate, he hits a home run on a pitch 3 feet outside and on the ground. You’d get that little spark of excitement and anticipation every time it was his turn again. He’d hit some ball no normal human being could. All the time. He was superman, a true baseball idiot savant. Awesome. Also, 2002 is still a recent memory. Meanwhile, the Dodgers are somewhat directionless, competent enough but non-awesome.
2007-2008: Vlad is diminishing, and the Angels display a disturbing trend to fold in the postseason, not even drawing out 8th-innings of last-game-of-series drama. They start to look like Braves West, and nouveau fans start wondering if it’s really worth rooting for a team they start to feel in their gut isn’t going to make it. That’s why last year’s failure felt so deadly — it was THE year. Teixiera was on fire, the halos won 100 games, they still had Frankie, BOOM. It was they year they HAD to be winners if they wanted to prove that they weren’t perennial playoff losers to lightly committed fans.
2009: Economy sucks, Frankie gone, Shields down, Vlad done. Torii is great but not superstar/savior in the way that Vlad, Manny, et al are. Dodgers are excellent and consistent, have young exciting players, have Manny, and Angels start the year by game after game of bullpen blowup, barely-good-enough starters nobody has heard of, and a tragic death (which is obviously horrifying, but all the same doesn’t help the team’s sex appeal).
Frankly, I hate the Dodgers and love the Angels so it’s not an issue for me, but the Halos just haven’t done enough to keep a casual baseball fan from LA who has switched their allegiance. They really, really needed to win last year to hang on to that. But they didn’t.
The broadcasters, camerawork, and networks have zero to do with this. People don’t watch or listen to sports for the quality of the broadcast. They do so because they feel good when their team plays well and wins. If the Angels were the most exciting team in the southland, and casual viewers felt that they had a good shot of going all the way, they’d be ahead in the ratings. But they’re not the most exciting, and I don’t even think every Angels fan feels like they’re likely to go all the way. So if you’re not strongly loyal one way or the other, or you actually primarily thought of yourself as a Dodgers fan, why would you keep watching the Angels?
by Ivan X on Jul 17, 2009 9:38 AM PDT reply actions 0 recs
It all went to hell when they got rid of percival lol.
if they kept percival. K-rod would never know he was great. we’d have the 8 and 9 th pretty much ours every game. Our starting pitching is better than the dodgers. and we’d have a sweet bullpen. JK but its one of those things in the back of my mind of what ifs.
For me it was sad to see GA go. He was really the last piece still there from my childhood days where i literally watched every angels game back when he had discarsina. Now Figgans and Lackey are my only guys, and they are even close to being from the “old” days for me.
plus getting destroyed by boston year after year sucks.why cant we just play the yankees, and the twins every post season. The Angels really need to position themselves to not play Boston in the playoffs.
by robi s on Jul 17, 2009 11:02 AM PDT up reply actions 0 recs

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