It is not my favorite but think it is a very interesting idea. (My favorite scenario would be to put all eight teams West of the Rockies in the same league or division to combat the East Coast bias.)
The reason for doing this is because you aren't going to get a hard salary cap in labor negotiations. The idea is to lump teams with similar revenue and payrolls into the same divisions so that everyone has a chance at the postseason. He wants to eliminate the DH and play a completely balanced schedule between all 30 teams to truly determine who the best teams are. When asked if there was any way this could be accomplished, Bowden said that it was said interleague play/wildcards/and instant replay wouldn't happen either.
I think the Angels would get more attention nationwide if in the same division with the Dodgers and Giants because other than the A's they are isolated with no other AL team West of the Rockies. A disadvantage is that if you balance out the schedule that leaves only 5.8 games per opponent in a 162-game schedule.