FanPost

World’s Lamest Baseball Billboard

While I admit I wasn’t exactly overwhelmed by this season’s “Tradition” marketing slogan for the Halos, but just how lame is this new advertising campaign trotted out by the Dodgers?

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A billboard featuring none other than teeny-bopper heartthrob Justin Bieber!  Okay, maybe it was meant to be some sort of shout-out to a local celeb, born & raised in the shadows of Chavez Latrine in nearby Ontario… err no, upon further review Justin Bieber actually hails from that other Ontario, you know the one way up in Canada and now calls Atlanta his home.  Perhaps then it was meant to be a tribute to a life-long Dodger fan who just hit the big time?   Err, again no…

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So what the hell could possibly be the marketing tie-in between the Doyers and an Atlanta Braves catamite from Canada?   Believe or not, it’s because Bieber’s new album is called “My World” – which was then rephrased by the geniuses in the Doyers marketing department to be a vague riff on their official anti-Arte “This is My Town” advertising slogan.  Suddenly “Tradition” sounds pretty darned inspired.

This Fan-Post is authored by an independent fan. Tell us what you think and how you feel.

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