The man worked until age 98 announcing the players, but when it was time for him to be laid to rest, not even team captain Jeter showed to pay his respects. After all, Bob Sheppard was the voice who announced Jeter (and fellow "core four" Pettitte, Posada and Rivera) in Yankee Stadium for his entire Yankee career since his 1995 debut. The PR people for the top players are in full damage-control mode, explaining that the players didn't know when the funeral was, etc. However, given the enormous financial resources of the top players--Jeter and Rodriguez went from their hotel suites to the ASG in a $400K Maybach, instead of on the bus like the rest of the players--it isn't unreasonable to imagine a thoughtful player would have made a few phone calls and found out the time and place on his own. Private jets can be chartered; indeed, Jeter took one to Tampa to visit with his family on the off-day following the ASG. The front office knew precisely where and when the ceremony was because GM Brian Cashman gave the eulogy. This is shameful, coming from a team which bleats constantly about its "tradition". George Steinbrenner dies and the players simply become Hessians, not even able to summon the time in a day off to attend the funeral of someone who was integral to the Yankee team for over five decades.