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OC Weekly to Arte Moreno: "Stop being so pinche wary of the issue, cabrón"

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OC Weekly editor Gustavo Arellano expands on ideas he recently presented in an ESPN article by Mark Saxon, in which the subject was Arte Moreno, his Mexican heritage and supposed reluctance to embrace the Angels' Latino fanbase. While Saxon's article focused on the fact that the Latino fanbase HAS grown 25% under Moreno's ownership (mostly likely due to the team's success in that time...winning is the universal laguage, it turns out), Arellano's addendum on the OC Weekly website is tinged with The Mexican's standard, Chicano gadfly tone. "You're committed to producing a winner, and that's what ultimately people care about, as well they should. But even Morrissey eventually broke down and acknowledged his Latino fan base", says Arellano. Now, I'm a huge fan of Arellano's body of work, and our very own Matt Welch(a former colleague) once commented that Gus is "a mensch and huge Angels fan," so his words should not be taken as venomous. That being said, are his remarks necessarily fair? Does Moreno need to do more to build the Latino fanbase, outside of putting together a winning team and enjoyable stadium atmosphere? I think owners that want to take a more public approach towards politics and social issues are commendable, but I'm also quite fine with Arte the way he is: quiet, reserved, focused on winning and making a fan out of EVERYBODY.
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