Last season many people saw the torch of baseball's leadership being passed to Mike Trout from Derek Jeter. Gatorade sponsored a memorable commercial tribute to Jeter. As his era ends and Trout's begins, It looks like Gatorade's era has ended with Trout's ascendance including a new choice in sports drink.
What follows is the official press release released today by BODYARMOR SuperDrink announcing their partnership with the Angels.
LOS ANGELES ANGELS OF ANAHEIM UPGRADE THEIR SPORTS DRINK - BODYARMOR NOW TEAM'S OFFICIAL HYDRATION BEVERAGE
Mike Trout Instrumental in Making BODYARMOR an official partner of the Los Angeles Angels of Anaheim Partnership Marks First Official Team Deal for superstar athlete-backed Sports Drink
NEW YORK, NY Apr. 2, 2015 - Natural sports drink BODYARMOR and The Los Angeles Angels of Anaheim today announced a multi-year partnership that will make BODYARMOR the team's official sports drink, available to all Angels players on and off the field.
This multi-year deal is due in large part to BODYARMOR investor and reigning American League Most Valuable Player, Mike Trout, who has been drinking BODYARMOR since 2012 and made the sports drink an important part of his training and on-field regimen.
"I first discovered BODYARMOR a few years ago and it made a huge difference in my training," said Trout.
"We're asked to perform our best on the field and we should be allowed to hydrate with what works best for us. The inability for me to drink BODYARMOR at the stadium and in the dugout led me to ask both the organization and BODYARMOR if there was any way to get BODYARMOR in the Angels dugout."
"The brand is connecting with athletes of all ages who truly believe in BODYARMOR, and MVP, Mike Trout is no exception," said Mike Repole, co-founder and chairman of BODYARMOR. "When Mike approached us about a partnership with the Angels we immediately jumped at the opportunity. Athletes like Mike are demanding better sports drinks and our natural, premium sports drink provides the superior hydration needed for today's athletes to compete at the top of their game."
This partnership is the first official team or pro sideline hydration deal for BODYARMOR. The partnership with the Angels will include BODYARMOR sports drink, coolers, towels, cups and equipment in the home and away dugouts at Angels Stadium. BODYARMOR will also feature the Los Angeles Angels team brand marks with MVP Mike Trout in advertising, retail programming, and public relations events throughout the southern California market. At the stadium, the players will have access to BODYARMOR via coolers and vending machines throughout the clubhouse and player only areas. BODYARMOR intends to work with the Angels' trainers and players on new product development and innovation.
The Angels are excited about our new partnership with BODYARMOR," said Angels Club Chairman Dennis Kuhl. Their brand is continuing to grow with tremendous influence across the country. The relationship between Mike Trout, BODYARMOR and the Angels will be one we look forward to continue developing in the future."
About BODYARMOR SuperDrink®
BODYARMOR SuperDrink® is a premium sports drink that provides superior hydration. It is packed with more electrolytes, vitamins and coconut water and is low in sodium and high in potassium. BODYARMOR contains no artificial colors, flavors or sweeteners. In 2014, Kobe Bryant joined the BODYARMOR team as the number three shareholder in the company. Available in seven great-tasting flavors, BODYARMOR is the drink of choice for athletes and has assembled an impressive team of young, superstars such as Andrew Luck, Mike Trout, James Harden, Buster Posey, Rob Gronkowski, Richard Sherman, Kevin Love, Skylar Diggins and Sydney Leroux.